As usual, they are clueless, so I'll have to tell them how it's done: You portray Carney as the Sun King and keep in the shot a luxurious location with champagne, organic gourmet chocolates, strawberries, oysters, etc. You make sure that the ad is in vivid, vibrant, 5K-8K colour. And that's just ad one. For the second ad, you use Carney's serial appearances at the WEF in Davos. And so it goes, ad after ad.
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